The Brands.

 

Using the scoring system based on the 6 layers of The Brand Conversation Index and their individual weightings, we analysed 2018’s ‘Superbrands’ and some of the hottest disruptors in their industries. This is the quintessential list of most engaging brands (1) to least engaging brands (20) of 2018 according to The Brand Conversation Index.

 
Superbrands is the definitive benchmark for brands who’ve set the agenda, outwitted the competition and built enviable reputations.
— Superbrands UK website 2018
The Conversation Index league table, 2018

The Conversation Index league table, 2018


Interactive & in-depth

Click the logos to discover what’s behind the scores


Toys & Games industry

Superbrand

Superbrand

Alternative / disruptor

Alternative / disruptor


FMCG grocery

Superbrand

Superbrand

Alternative / disruptor

Alternative / disruptor


Beverages

Superbrand

Superbrand

Alternative / disruptor

Alternative / disruptor


RETAIL

Superbrand

Superbrand

Alternative / disruptor

Alternative / disruptor


financial services

Superbrand

Superbrand

Alternative / disruptor

Alternative / disruptor


Confectionary

Superbrand

Superbrand

Alternative / disruptor

Alternative / disruptor


MEDIA & ENTERTAINMENT

Superbrand

Superbrand

Alternative / disruptor

Alternative / disruptor


AUTOMOTIVE

Superbrand

Superbrand

Alternative / disruptor

Alternative / disruptor


Retail fashion

Superbrand

Superbrand

Alternative / disruptor

Alternative / disruptor


FMCG ice cream

Superbrand

Superbrand

Alternative / disruptor

Alternative / disruptor